A well-defined JSON-LD @type provides search engines with a clear context about what a given webpage is about or what it does.
In this article, we write about the structured data format JSON-LD, but things discussed here are also applicable in other formats like RDFa and Microdata.
What is a online tool?
An online tool is a web-based application designed to perform specific task, accessible directly through a web browser over the internet. Without the need for downloads or installations.
Tools, such as file converters, data formatters, image creators, website analyzers, calculators and so on. For example CSV to JSON converter or website structure visualization.
Best JSON-LD type for online tool
WebApplication is the most appropriate @type for a web-based tool which is officially supported by Google according them.
Since it is pretty broad we should additionally, set appropriate applicationCategory for your web tool. Find which applicationCategory values Google supports here.
Example JSON-LD with WebApplication
Here is a simple JSON-LD example with made up tool. You can examine more fields to add from WebApplication chema page.
{
"@context": "https://schema.org",
"@type": "WebApplication",
"name": "Dividend yield calculator",
"applicationCategory": "FinanceApplication",
"operatingSystem": "Web",
"url": "[your-tool-full-url]",
"description": "A tool to calculate dividend yield"
}What you think? Leave a comment if you have other thoughts or some other angle on this.